Are you reminding your preferred corporate clients how much you appreciate them? If you aren’t, you should be! Corporate gift giving provides benefits in lead generation, retention, and more. This practice is one that you should make sure is part of your business plan to stay ahead of the competition and nurture strong business relationships.
Showing appreciation through a phone call or a thank-you card never hurts, but the occasional thoughtful gift is much better and can actually help lead to business growth and retention. In fact, according to a survey, 57% of those surveyed said that “gifts can impact their opinion of a business partner both positively and negatively.” Giving unique corporate gifts can make sure that opinion swings in your favor!
5 Reasons Corporate Gifts Are Important
Let’s look at why meaningful and unique corporate gifts are important:
- It helps build strong relationships across great distances. Your client might be on the other side of the country, in another country entirely, or even on a separate continent. Such geographical distances make in-person connections challenging, but sending a nice gift reminds clients that you appreciate them.
- It also shows that you know the client and care. When you give someone a generic gift, it can signal that you didn’t put much time or thought into it. However, when you give clients thoughtful, meaningful gifts they’ll enjoy, you’re saying that you’ve taken the time to get to know them and their preferences.
- You can reinforce your branding. By tactfully incorporating your branding with your gifting, you can remind your clients who you are and what you are about, and the clients may associate your branding with positive feelings when they appreciate the thoughtful, customized gifts you send them.
- Gifting opens the door to more communication and business. When your client receives the gift, he or she will most likely respond, and that creates an opportunity to discuss your ongoing partnership, upcoming opportunities, etc. Also, the client will have you fresh in mind, which could result in new referrals and leads.
- Stand Out from the Pack. Consistent corporate gifting has been on the rise for a while, but it isn’t yet a standard practice across all industries. While that holds, sending gifts to your favorite clients is a chance to set yourself apart from the competition and create a unique and favorable impression. That preferred client may in turn see you as a preferred partner as well.
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Corporate Gifting Services from Bestowe
As you probably well know from experience, saying you should give a thoughtful gift is one thing and actually coming up with one is another entirely. How many times have you sat there stumped over what to give a friend or relative in a way that says you understand them and their interests?
Fortunately, when it comes to unique corporate gifts, there’s help. We specialize in how to thank, welcome, and congratulate clients in unique, meaningful ways. Our personal touch also includes working with local artisans to support their talents and their communities, seeking and engaging in sustainable solutions in efforts to be good stewards of our planet, and making the experience easy for our clients. To that latter end, we not only fulfill orders but also store your products and ship them insured anywhere in the country.
If you’re ready to get started on customized and unique corporate gift options, we make it simple. All you have to do is schedule a call or fill out our short online questionnaire. We’re looking forward to working with you!